Associate Brand Manager

At Yogi, we believe the purpose of business is to serve. Our company was founded on that belief and uses service as its guiding principle: “Feel Good, Be Good, Do Good.” We are committed to providing healthy and delicious teas that are accessible to as many people as possible. With more than 40 years of experience, we strive to support the health and well-being of our consumers by incorporating the highest-quality natural and organic ingredients in our teas. It is the strength of our people and our guiding principle that have contributed to Yogi tea becoming and remaining the #1 tea brand in the US natural channel and one of the fastest growing brands in conventional food and mass markets.

Job Summary:

We are looking for an Associate Brand Manager who will work closely with the Marketing team and cross functional groups to drive marketing initiatives and projects. This position will receive general supervision from the Brand Manager.

Job Duties:

Duties may include, but are not limited to the following:

  • Work with Brand Manager and Brand team in development of multi-year strategic plans, integrated annual plans, priorities, objectives and budgets
  • Using sales shipment and syndicated data, lead the cross-functional team in the monthly forecasting process. Play an active role in the annual forecasting process
  • Complete key business analyses using syndicated data, including: marketplace/share, competitive assessment and market research analysis and implications. Update monthly brand reports using syndicated data and shipments
  • Use syndicated data and market trend analysis to deliver consumer insights to drive brand growth
  • Participate in the development of copy strategy for consumer facing material
  • Work closely with cross-functional teams in a support/leadership role on new product launches and product optimizations
  • Manage and track monthly Marketing budgets
  • Work with Brand Team, Trade Marketing and Field Sales to plan and execute Marketing and Sales initiatives (e.g. new product launches, sampling, sell sheets, packaging changes, pricing)
  • Support creative advertising and media strategy initiatives
  • Support sampling PR requests, advertising value-add fulfillment and purchase order submissions for marketing vendors

Required Competencies & Knowledge:

Skills & Abilities:

  • Strong analytical, creative and communication skills
  • Strong ability to analyze and synthesize data to uncover insights
  • Experience with syndicated data analysis a plus
  • Self-starter with skills to lead others and manage projects
  • Ambitious team player
  • Flexibility and focus to work effectively in a rapidly evolving environment
  • Strong ability to plan and manage projects, organize work and manage time

Physical Requirements:

  • None specifically, although this is an office job

Minimum Qualifications:

  • Four year college degree required; MBA preferred
  • 2+ years of relevant work experience in an office environment
  • Previous Consumer Packaged Goods (CPG) experience is a plus
  • Highly proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
  • Interest in health & wellness space and trends
  • Some travel required


East West Tea Company, LLC is an equal opportunity employer committed to diversity and compliance with federal, state and local laws prohibiting employment discrimination.  Employment decisions are based on merit, qualifications, performance and business needs.

To be considered, candidates must submit in Word format a cover letter highlighting their experiences that meet the minimum qualifications as well as a job-specific resume. The cover letter should also include salary expectations. Submissions may only be made via email to

Back to the blog

Previous Post
IT Desktop Support Analyst

Meet the HerbalistMeet the Herbalist
The Tea Talk Blog is written by Karta Purkh Singh Khalsa, Yogi herbalist with over 40 years experience.
Learn More